We collect and use your personal information for the purposes identified below.
Registration for the AVA App: AVA offers an App that allows you to optimize plant growth, monitor water and light levels, and plan meals. You are required to register or sign in to use the App. When you register, we collect your name, email address, and password. We use this information to create and administer your account. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
Third Party Systems: If you integrate the App with third party systems (e.g. Google Home or Amazon Alexa), we may collect certain information from you in order to connect and integrate the App with such systems, such as login credentials associated with your Google or Amazon account. Connecting the App to such third party systems allows you to receive App notifications (as described further, below) audibly through the third party system.
Purchases and Returns: If you use a credit or debit card to purchase AVA products, we (or our service providers) collect your debit or credit card-related information and your signature to process and administer your payment. When returning merchandise, you may be asked to provide personal information such as your name and contact information in order to verify your identity and authorize the return transaction.
Surveys and Customer Research: From time to time, we may offer you an opportunity to participate in one of our surveys or other customer research. The information obtained is used in an aggregated, non-personally identifiable form. We use this information to help us understand our customers and to enhance our product and service offerings (e.g. optimal growth conditions for certain plants we provide, harvest time, etc.).
Subscribe to our Mailing List or Newsletter: If you subscribe to our email mailing list or newsletter, we collect your name and email address as well as other information on an optional basis to help us tailor our communications to you (such as your postal code and day/month of birth). If you no longer wish to receive these communications, you can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of the newsletter. Alternatively, you can opt-out of receiving our newsletter by contacting us at the contact information under “Contact Us” below. Please note that you may continue to receive certain transactional or account-related communications from us.
Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your name, address, email address, phone number, and any additional information or content that you provide. We use this information to administer your participation in the contest or promotion, including prize fulfilment.
Careers: If you apply for a job with AVA, you may provide us with certain personal information about yourself, such as information contained in a resume, cover letter, or similar employment-related materials. We use this information for the purpose of processing and responding to your application for current and future career opportunities.
Contact Us: If you contact us with a comment, question or complaint or to schedule a meeting, you may be asked for information that identifies you, such as your name, address and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our product and service offerings.
In addition, when you install or use our App, we may collect and use the following additional information:
Location Information: With your consent, we may also collect your location information by accessing your device’s GPS coordinates so that we can alter certain conditions based on your location to foster your plant’s growth, such as light levels. You can opt-out at any time by turning off your location services for the App either within the App or in the settings of your mobile device.
Push Notifications: If you provide your consent to receive push notifications, we may send push notifications to your mobile device to provide you with App updates and other relevant information such as when to harvest your plant(s). If you have integrated the App with a third party system such as Google Home or Amazon Alexa, you may receive audio notifications. If you wish to stop receiving push notifications from us, you can turn off push notifications for the App either within the App or in the settings of your mobile device.
App Usage Information & Analytics: As with many applications, certain limited data is required for the App to function on your device. This data includes the type of device hardware and operating system, unique device identiﬁer, IP address, language settings, and the date and time the App accesses our servers. We use this information to help us understand the activity on our App, to monitor and improve our App, and to tailor your in-App experience. In addition, we may use third party service providers to collect analytical information about your use of the App, such as the App features used and time spent on the App, to help us tailor your in-app experience, improve our products and the quality of our App, and to manage and analyze data in order to better understand our users.